About BY12
From a university dream to a growing fragrance brand, BY12 is built on passion, innovation, and everyday confidence.
Our Story
Every brand has a beginning. Ours started with a passion for fragrance and a dream to build something meaningful.
My name is Bilal Yousaf, founder of BY12 Perfumes. My journey began as a Software Engineering student at COMSATS University Islamabad, where I explored technology, digital marketing, and online business. During those years, one idea kept growing: build a brand that delivers real value and leaves a lasting impact.
The Journey Behind BY12
During my university years, I worked in digital marketing and social media management, helping brands grow online and connect with customers across different markets. Through that experience, I learned a simple lesson: a great product with strong branding creates a lasting impact.
At the same time, I was always fascinated by fragrances. A good perfume does more than smell good. It creates memories, builds confidence, and leaves an impression. I noticed a gap in the market: people love luxury fragrances, but premium prices make them difficult for everyday use.
That realization became the seed for BY12: to deliver a luxury fragrance experience at an affordable price, without compromising on quality or longevity.
The Vision Behind BY12
BY12 was created with a clear mission: to provide high-quality, long-lasting perfumes inspired by luxury fragrances, while keeping them accessible to everyone.
Every scent in our collection is carefully selected to deliver strong projection, long-lasting performance, and a signature profile that helps you stand out. Whether you are going to work, attending an event, or enjoying a casual day out, BY12 fragrances are made to match your lifestyle.
We believe fragrance is not just a product. It is a personal identity.
Inspired by the World's Finest Fragrances
Our perfumes are inspired by some of the most loved fragrances in the world. Instead of paying very high prices for designer perfumes, our goal is to offer premium scent profiles at a fraction of the cost.
BY12 focuses on creating perfumes that combine:
- Luxury-inspired fragrance notes
- High-quality perfume oils
- Long-lasting Eau De Parfum concentration
- Modern and elegant scent profiles
This approach allows us to deliver affordable luxury perfumes that compete with popular designer fragrances in the market.
Built with Passion and Innovation
BY12 was built by someone who understands digital branding, modern consumers, and online growth. From fragrance selection to brand identity and communication, every detail reflects one vision: making luxury-inspired perfumes accessible to everyone.
What started as an idea is now a growing brand driven by passion, creativity, and innovation.
More Than Just Perfume
BY12 is more than a fragrance brand. It represents ambition, creativity, and the courage to turn ideas into reality.
From a university student learning technology to launching a perfume brand, this journey proves that great things can start with simple ideas and determination.
Our goal is clear: to create the best affordable luxury perfumes that help people feel confident, elegant, and unforgettable.
Welcome to BY12
When you wear a BY12 fragrance, you are not just wearing a perfume. You are wearing confidence, style, and a story of ambition.
Luxury Inspired Perfumes for Everyday Confidence.
Curated Selection
Hand-picked fragrances from luxury brands worldwide
Expert Service
Personalized recommendations from fragrance experts
Premium Quality
100% authentic products with money-back guarantee